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Search results for “booking abandonment”
Paradox of Choice: do too many options kill conversion rate?
04/29/2015
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9:32:40 AM
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It’s the Paradox of Choice—more options attract more potential customers, but too many options can overwhelm consumers and cause them to abandon the purchase.
Counting on data analytics for identifying and recognising customers
03/14/2015
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2:32:02 PM
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Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
How American Airlines discovered more is more in mobile design
07/06/2017
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5:24:08 PM
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Adding more steps to the booking flow tends to increase complexity and leads to abandoned purchases so is generally considered a no go area. Or is it?
Looking beyond the big cities to attract Chinese travellers
09/12/2014
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3:15:49 PM
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Today, China has become a “must have” market for Western-based online travel sites seeking to attract and retain a proportion of Chinese travellers to their brands.
Seamless, smart and straightforward: a path to generating revenue from mobile travel bookings
08/07/2012
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9:43:25 AM
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If travel companies are going mobile, they should consider creating a wholly mobile-centric user experience that reduces friction and makes it easy to buy.
Adding hotels — Is Expedia conceding the race to Booking.com?
05/03/2012
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10:50:23 AM
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Expedia's CEO says that the OTA is now emphasizing balancing hotel supply and demand, and has abandoned an all-out effort to increase its number of participating hotels.
Making Usability a Priority for Travel Sites
05/17/2010
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9:29:35 AM
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Cost is a major factor for both business and leisure travelers when booking their trips, but even when the price is right, users will balk at Website problems or abandon their purchase if they have trouble navigating and dealing with the checkout process.
Hidden hotel fees may cost you
05/07/2010
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9:26:54 AM
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According to a new study by PhoCusWright, 43% of online travel shoppers have abandoned a booking because the final product price and/or fees were higher than they were willing to pay.
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